In this Pro Church Marketing Podcast episode, host Jono Long discusses the latest Google core algorithm update and its impact on your church's search engine rankings. With Google releasing numerous updates throughout the year, church leaders and nonprofit directors must stay informed. Jono explains the nature of core algorithm updates, their potential to cause fluctuations in website rankings, and the patience required to recover from them. He also emphasizes the importance of producing high-quality, human-centered content that aligns with Google's EAT (Expertise, Authoritativeness, Trustworthiness) guidelines. For churches looking to maintain their online visibility, Jono offers creative ideas, such as transcribing sermons into blog posts and creating hyper-localized content. If you're concerned about your SEO and have questions, feel free to reach out for assistance.

In this episode of the Pro Church Marketing Podcast, host Jono Long shares a powerful Christmas outreach strategy for churches. He advises creating a dedicated Christmas landing page on your church's website with event details, videos, and sign-up options.
Jono explains how to use Google and Facebook ads to drive traffic to this page, targeting keywords and demographics to engage potential attendees. He stresses the importance of tracking conversions to measure success. This episode offers a simple, cost-effective way to boost your church's Christmas outreach. Don't miss this opportunity to connect with more people during the holiday season.

In this episode of the Pro Church Marketing Podcast, we're diving into a topic that affects us all, whether you're in ministry or not: humility. Join us as we explore the challenges of staying humble, especially when you're on a church staff and find yourself in the spotlight more often than you'd expect. Our host shares personal experiences and biblical wisdom on the importance of cultivating humility in our lives. Whether you're currently dealing with ego struggles or want to be prepared for the future, this episode offers valuable insights and practical advice. Don't miss it!

Join host Jono Long in this special episode of the Pro Church Marketing podcast as he delves into the challenges of youth ministry, particularly when faced with limited budgets. Discover how Thrive Resources (www.thriveresources.org) provides a wealth of free resources for youth pastors, from Bible study curriculum to event planning guides, devotional thoughts, and more. Explore the heart behind this resource hub and how it aims to empower youth leaders to reach, disciple, and inspire young people in their faith journey. If you're involved in youth ministry or looking for practical resources to enrich your church's youth programs, this episode is a must-listen. Don't miss out on this valuable resource that can transform your youth ministry!

In this episode of the Pro Church Marketing Podcast, host Jono Long delves into a common challenge faced by churches and faith-based nonprofits: underutilizing the Google Ad Grant. Many organizations acquire the $10,000 monthly grant from Google but struggle to spend it effectively. Jono addresses this issue by focusing on one crucial aspect: AD QUALITY. He explains how Google's ad quality score plays a pivotal role in ad performance and offers insights into improving it. Listeners will discover key factors such as expected click-through rate, ad relevance, and landing page experience that can make a significant difference in utilizing the grant to its fullest potential. If you want to harness the power of Google's grant to reach more people and grow your ministry, this episode provides valuable guidance and practical tips. Don't miss out on this essential advice to maximize your online presence and make the most of Google's generosity for your church or nonprofit.

Discover how your church can leverage the power of the Google Ad Grant to reach more people online in this episode of the Pro Church Marketing Podcast. Host Jono Long breaks down the basics of the Google Ad Grant program, explaining how it works, who's eligible, and how churches can use it effectively to boost their online presence. Don't miss this opportunity to learn how to utilize Google's resources to grow your church without breaking the bank. Tune in now and take the first step towards expanding your church's reach in the digital world.

In a digital age, social media is a crucial tool for churches and faith-based nonprofits to reach a broader audience. But how effective is just posting a few times a week? In this episode of the Pro Church Marketing Podcast, your host Jono Long delves into the dynamics of organic versus paid social media strategies for attracting new attendees to your church. Join Jono as he explores the nuances of this digital landscape, sharing insights and strategies that can truly make a difference in your church's online presence. Discover why organic posts, while not a direct ticket to new guests, are still important, and why they might be keeping potential visitors engaged. Uncover the hidden power of paid social media advertising and learn how to create compelling ads that resonate with those actively seeking a church community. Whether you're a church leader, nonprofit director, or simply passionate about effective online outreach, this episode will provide you with valuable perspectives to transform your social media strategy into a growth engine for your organization.

In this episode of the Pro Church Marketing Podcast, host Jono Long dives into a critical aspect of church marketing – Google reviews. Discover how Google reviews impact your church's search engine optimization (SEO) and online visibility. Jono explains the concept of the "local pack" on Google search results and why reviews play a crucial role in attracting visitors. Learn the art of requesting reviews without feeling uncomfortable, and explore creative strategies to steadily accumulate reviews over time. Whether you're a seasoned church leader or a nonprofit director, this episode offers practical insights to enhance your organization's online presence. Tune in to leverage the influence of Google reviews and connect with those seeking faith-based communities in your area.

In this episode, Jono Long explores the untapped potential of Google for churches. Discover how optimizing your Google Business Profile's categories can boost your church's rankings and visibility. Learn the importance of selecting specific denominational categories and secondary options to stand out in search results. Don't miss out on reaching more people online and maximizing your church's impact.

Join the insightful conversation on The Pro Church Marketing Podcast as Jono Long and Chandler Boyce dive deep into effective church growth strategies. Discover the power of SEO, optimizing your Google business profile, social media success measurement, and the importance of running ads to reach new audiences. Gain valuable tips and expert insights on expanding your church's reach and impact in the digital age.