In this episode of The Pro Church Marketing Podcast, we’re diving deep into conversion tracking—why it matters and how to do it right. Jono Long is joined by Google Ads expert John Hosko and Faithworks’s Melissa Keane to simplify the ins and outs of tracking actions like form submissions, phone calls, and donations using Google Tag Manager and GA4 Analytics.
Whether you're a church using the Google Ad Grant or a nonprofit running paid ads, this episode shows how conversion tracking can be the key to unlocking performance. Learn how to stay compliant with Google’s ad grant rules, get practical steps to set up tracking without coding, and discover how to use that data to improve your website’s effectiveness and campaign results.
You’ll also hear real-world examples of how small changes on your website can lead to major gains—and how not tracking your conversions could be costing you clicks, opportunities, and even your grant.
✅ Great for churches, nonprofits, and anyone managing Google Ads!
#GoogleAdGrant #ConversionTracking #ChurchMarketing #FaithworksMarketing #NonprofitMarketing #GoogleTagManager #GA4 #DigitalMissions

In this episode of The Pro Church Marketing Podcast, Jono and Melissa continue their 3-part series on the 2025 Guide to the Google Ad Grant for Churches. If you've been struggling to get your ads to spend—or wondering why your click-throughs aren’t leading to engagement—this episode is for you.
We’re talking all about your church website and how it can make or break your ad performance. You’ll learn:
Why Google rewards content-rich, relevant landing pages
How to write effective content that aligns with your ad campaigns
The importance of strong calls-to-action and clear navigation
How to optimize for mobile and improve page speed
Common mistakes that tank your ad performance (like vague headers and third-party links)
Jono and Melissa also share insights on conversion optimization, what Google considers a quality score, and why your website content plays a key role in both ad performance and SEO.
👉 Want more impact from your grant? Tune in and take action!
🔗 Learn more at faithworksmarketing.com📩 Questions? Email us at hello@faithworksmarketing.com

This is the first episode in our multi-part series on how churches can navigate the new changes to Google Ad Grants in 2025!
👀 In this episode, we cover:✅ The #1 mistake churches make with Google Ad Grants (and how to avoid it)✅ Performance Max campaigns – what they are & how they help your church grow✅ Why AI is a tool—not a replacement for smart ad management✅ How to think about church growth beyond direct attendance
📌 Coming Next in Part 2: We’ll discuss content and landing pages—how to optimize your website so your Google Ad Grant works without cluttering your site.
👉 Join the conversation! Follow Faithworks Marketing on Facebook & Instagram and join our Pro Church Marketing Facebook Group for exclusive insights and expert advice.
#ChurchMarketing #GoogleAdGrant #FaithWorksMarketing #ChurchGrowth #DigitalMinistry

How can churches use social media and digital marketing to spread the gospel more effectively? In this episode, Jono Long sits down with Pastor George Ashford of Journey Church to discuss how he’s using platforms like Facebook, YouTube, and TikTok to reach more people. Pastor George shares insights from his background in marketing, the role of social media in evangelism, and practical strategies for church leaders looking to improve their outreach.
Key takeaways:✅ The importance of people telling people in evangelism✅ Why social media is today’s mission field✅ Overcoming criticism of church marketing✅ The role of digital content in church growth & giving
🔗 Connect with Pastor George and Journey Church: journeycolumbiasc.org
🎧 Tune in now and learn how your church can expand its impact!

Join host Jono Long on the Pro Church Marketing Podcast as he chats with Jorgen Strycharz of Story Thread Media about the art of storytelling in the church. Discover how compelling narratives and community testimonies can bridge gaps, foster engagement, and amplify your church's mission. Jorgen shares actionable tips for pastors on identifying and sharing their congregation's stories, aligning messaging with purpose, and why storytelling is central to building impactful relationships. Perfect for church leaders, communicators, and marketers, this episode highlights the transformative potential of a well-told story.

In this episode of the Pro Church Marketing Podcast, host Jono Long welcomes Doug Garasic, the passionate pastor of Rust City Church in Youngstown, Ohio. Doug talks about his two decades of ministry, including planting a thriving church in the heart of the Rust Belt. Learn how Doug’s church became a beacon of hope by meeting real community needs, the importance of being "known before needed," and why focusing on people rather than gimmicks is key to meaningful ministry.
Doug also shares the highs and lows of outreach efforts, including a heartwarming story with a surprising twist that taught him invaluable lessons. Whether you're a church leader seeking to engage your community or looking for innovative ideas to transform your outreach programs, this episode is packed with actionable insights.
Don’t miss Doug’s advice on finding champions and coaches within and beyond your church to supercharge your vision. Plus, discover his latest book, Transformative Gospel, a guide to leading yourself and others toward true spiritual growth.

In this episode of the Pro Church Marketing Podcast, host Jono Long welcomes Dustin Stout, founder of Magai, to discuss the transformative power of AI in marketing and ministry. Dustin shares his journey from running a marketing agency to creating Magai, a cutting-edge AI platform designed to enhance productivity and creativity without limiting the AI’s potential. He reveals how Magai empowers users with unique features like persona creation, webpage analysis, and content repurposing.
The conversation dives into practical applications for churches, such as improving SEO with sermon-driven blog posts, creating personalized study guides, and optimizing social media outreach. Dustin also emphasizes the ethical use of AI, encouraging pastors to maintain their voice and spiritual guidance while leveraging AI as an assistant. The episode concludes with insights into the future of AI, including the rise of AI agents capable of executing complex, multi-step workflows. This is a must-listen for anyone looking to maximize the potential of AI in faith-based and professional settings.

In this episode of the Pro Church Marketing Podcast, host Jono Long dives into the groundbreaking research from The Great Dechurching, exploring why millions have stopped attending church and what might inspire them to return. Discover why friendships—not just friendliness—are the key to creating a thriving church community. Jono shares actionable insights on how churches can foster authentic relationships, including interest-based small groups and creating welcoming spaces for new connections. If you're a church leader or nonprofit director looking to grow your organization by reaching people where they are, this episode is packed with practical tips to help you succeed.
💡 Ready to take your church marketing to the next level? Email jono@faithworksmarketing.com for personalized strategies!

If you’re frustrated trying to spend your church’s Google Ad Grant, you’re not alone. In this episode, Jono Long breaks down practical ways to make the most of your $10,000 Google Grant budget each month. Learn why spending the entire grant is challenging, how to set up essential tools like conversion tracking, and why having multiple ad groups per campaign can make all the difference. Jono also shares creative ideas for connecting your church’s unique offerings—like community food pantries or even a church dog park! Whether you’re a beginner or an experienced marketer, this episode will give you insights and inspiration to drive more online engagement for your church. Don’t miss these tips to unlock the full potential of your Google Ad Grant!

In this episode of the Pro Church Marketing Podcast, host Jono Long explains why your church or nonprofit needs Google reviews and how they impact your online visibility. With over 7 million monthly searches for churches in the U.S., appearing in Google's "map pack" is essential to attracting new visitors. Jono shares proven strategies to collect high-quality reviews and avoid common issues, such as reviews not showing up. He also provides practical tips to ensure reviews contribute to your church’s online presence. Don't miss out on these key insights for improving your church's digital outreach!Tune in to learn:
How Google reviews affect your church’s ranking
Why some Google reviews don’t appear
Tips to get consistent, positive reviews
For personalized help, email Jono at jono@faithworksmarketing.com, or schedule a discovery call.