The Pro Church Marketing Podcast

Learn how to use online marketing strategies to grow your internet presence and reach more people. The Pro Church Marketing Podcast is a podcast that brings you the latest in Church marketing and Non-Profit growth strategies. Join me as I interview Church marketing experts and share actionable tips for growing your organization. The Pro Church Marketing Podcast is designed to equip Non-Profits and Church leaders to use their website, email, social media, and online marketing to reach more people. We’re committed to your success, and we’ll show you how to get more people involved in your ministry. If you’re not sure how to use Google Analytics, Facebook Ads, Youtube Ads, Linkedin Ads, or other marketing channels to reach your target audience, this is the podcast for you. Subscribe today and let us show you how to use online platforms and tools to reach your Church or Non-Profit’s target audience.

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Episodes

Friday May 10, 2024

Welcome to this episode of the Pro Church Marketing Podcast. I'm your host, Jono Long, and today I'm sharing my insights into the Google Ad Grants program and why your church or nonprofit should apply now if you want to be ready for the back-to-school season in August and September.
The grant offers up to $10,000 per month in free Google ads, enabling your organization to reach people in your community by targeting keywords like "church near me" or "youth ministry." But managing these ads requires expertise because of Google's compliance guidelines and learning phase.
I'll guide you through the application process and explain why it's essential to start early. I also provide practical advice on structuring your campaigns, such as creating multiple ad groups and using specific keywords to maximize the grant's potential.
Join me for a free workshop on May 21st for a comprehensive guide to applying for and utilizing the grant effectively. Or, if you'd rather have some direct help, I'll share details on a campaign setup service that can get you up and running with one campaign for a one-time fee.
Tune in to learn how to leverage Google's Ad Grants to reach more people and grow your church's online presence.
Register for the FREE workshop at https://workshops.faithworksmarketing.com/register

Tuesday Apr 23, 2024

In this enlightening episode of the Pro Church Marketing Podcast, host Jono Long tackles a common challenge faced by many church leaders: convincing their leadership team to embrace digital marketing strategies. Discover why some church elders and board members may resist online outreach initiatives and learn practical tips on how to effectively communicate the benefits of digital evangelism. Whether it's leveraging social media, optimizing Google Ad grants, or simply reframing the concept of marketing to "digital outreach," Jono offers valuable insights and real-life solutions to help you advocate for digital tools that can expand your church's reach and impact. This episode is a must-listen for any church leader striving to bridge the gap between traditional church values and modern outreach methods. Join us for a discussion that's not only informative but crucial for any church looking to thrive in the digital age.

Crazy Ministry Story

Tuesday Apr 02, 2024

Tuesday Apr 02, 2024

In this refreshing departure from the usual tips and trends, Jono Long, host of the Pro Church Marketing Podcast, dives into a heartwarming and unexpectedly humorous tale from his early days in youth ministry. With over two decades of experience in local church ministry, Jono shares a story that highlights the unpredictable, often challenging, yet deeply rewarding journey of serving in ministry. This episode is a reminder that we're not alone in the quirks and chaos of ministry life, and that sometimes, the most memorable moments come from the least expected situations. Whether you're a church leader, involved in ministry, or just looking for a good story with a twist, this episode is for you. Join us as we explore the lighter side of ministry work, laugh together, and remember the importance of community and understanding in our spiritual journeys. Don't miss this unique episode of the Pro Church Marketing Podcast, where real-life ministry meets real-life drama, all wrapped up with a message of faith and perseverance.

Monday Mar 25, 2024

Dive into this insightful episode with Jono Long as he reveals why Googling your church's name could be sabotaging your online presence. Uncover the secrets behind search engine algorithms and how personalized search results are not a true reflection of your church's visibility online.
Jono shares expert tips on using analytical tools to get a genuine view of your church's online performance and introduces a must-have Google Business Profile Optimization Checklist tailored for churches. Learn how to enhance your digital footprint and ensure your church appears where it matters most.
For churches looking to navigate the complexities of online marketing effortlessly, Jono also highlights how Faithworks Marketing stands ready to help elevate your church's digital presence.
Tune in for actionable strategies and discover how your church can thrive online. Visit faithworksmarketing.com for more information and access our exclusive resources at checklist.faithworksmarketing.com

Wednesday Mar 20, 2024

In this episode, Jono interviews Tim Hull from Sonimorphic about why pastors and church leaders should start a podcast. Tim shares his background in podcasting and how he helps ministries create engaging podcasts. They discuss the misconception that the podcast market is oversaturated and why there is still room for new podcasts. They also explore the benefits of podcasting, including networking, building deeper connections with listeners, and repurposing sermon content. Additionally, they discuss the idea of pastors creating behind-the-scenes podcasts and the potential for small group discussions through podcast episodes. In this conversation, Tim and Jono discuss the idea of creating a podcast to dive deeper into faith and provide a next step for people interested in Christianity. They address the fear of adding another task for busy ministry leaders and emphasize the importance of investing time in podcasting for the right reasons. They also explore the concept of using seasons to manage podcasting commitments and encourage getting started even if the podcast is not perfect. Finally, they provide practical advice for ministry leaders who are not tech-savvy and want to start a podcast inexpensively and easily.

Tuesday Mar 12, 2024

Dive into a powerful discussion on the Pro Church Marketing Podcast, where host Jono Long tackles the controversies surrounding church marketing. This episode sheds light on the genuine intent behind marketing for churches—not to commercialize faith, but to amplify the Gospel's reach through ethical online strategies. Jono passionately debunks myths, illustrating how marketing acts as modern outreach, extending the church's presence beyond its physical boundaries to connect with a broader audience online.
Learn how SEO, social media, and ads can transform visibility and impact for churches hidden away or unknown to their community. This isn't just marketing; it's a ministry tool aiding churches in fulfilling the Great Commission.
Tune in to explore how digital outreach can be a force for good in spreading the word of God. For insights on using digital marketing to grow your church's reach, contact jono@faithworksmarketing.com.
Subscribe now for practical tips on navigating church marketing with integrity and purpose.

Thursday Feb 22, 2024

In this must-listen episode of The Pro Church Marketing Podcast, host Jono Long, from Faithworks Marketing, teams up with AI and marketing maven Jonathan Mast of White Beard Strategies, to delve into the transformative power of Artificial Intelligence in the realm of church marketing.
🚀 Key Highlights:
Demystifying AI: Jono and Jonathan break down the basics of AI, making it accessible and understandable, showing how it can be a game-changer for church communities.
Real-World Applications: From chatbots that offer instant support to AI-driven insights for personalized community engagement, discover practical ways your church can harness AI today.
Navigating Ethical Waters: Tackling the crucial aspect of ethics, our guests discuss how to utilize AI responsibly, ensuring it aligns with your church's values and respects the privacy of your community.
Future Perspectives: Look ahead with Jono and Jonathan as they explore the potential of AI to revolutionize church growth, engagement, and the overall experience of community members.
This episode is packed with actionable advice, thoughtful insights, and visionary ideas on integrating AI into church marketing strategies. Whether you're a church leader keen on leveraging technology to foster growth, a marketer looking to deepen your understanding of AI in faith-based contexts, or simply intrigued by the intersection of technology and spirituality, this conversation is for you.
🎧 Tune in now to discover how AI can not only streamline your church's operations but also create more meaningful connections within your community. Let's embark on this journey of innovation together, embracing the possibilities that AI brings to church marketing.

Wednesday Feb 14, 2024

In this essential episode of the Pro Church Marketing Podcast, host Jono Long tackles a pervasive issue plaguing church Facebook pages: spam messages masquerading as threats from "Meta" about policy violations and page shutdowns. With a wealth of experience managing multiple church Facebook pages, Jono shares a practical, step-by-step guide to safeguard your church's social media presence against these fraudulent attacks. Drawing from real-world challenges and solutions, he delves into the importance of setting country restrictions to mitigate spam, ensuring your church's message remains clear and accessible to your true audience. This episode is not just about overcoming spam; it's a gateway to understanding the broader landscape of online security for churches and faith-based organizations. Whether you're a church leader or a nonprofit director aiming to reach more people online, Jono's insights and the detailed walkthrough can help you create a safer, more engaging online community. Plus, discover Faithworks Marketing's holistic approach to digital growth, from Facebook and Instagram ads to leveraging the Google ad grant and SEO strategies. Tune in for an episode packed with actionable tips and the promise of fostering genuine connections in the digital age.
 
References: https://www.facebook.com/help/www/778445532225441

Tuesday Feb 06, 2024

In this enlightening second part of the Google Grant series, join Jono and Melissa as they delve deeper into the practical steps of leveraging the Google Ad Grant for churches. Following up on their guide to obtaining the grant, this episode focuses on actionable strategies to effectively use the grant once acquired. From addressing common misconceptions about Google Ads for small to medium-sized churches to detailed walkthroughs on setting up your first campaign, the duo covers essential tips to maximize your grant's potential. Whether you're looking to enhance your church's online presence or curious about the intricacies of Google Ads, this episode offers invaluable insights into making the most out of this fantastic opportunity. Tune in to transform your digital marketing efforts and engage your community like never before.
 
🔔 Subscribe for more episodes on church marketing strategies, digital trends, and insights from industry experts. Together, let's transform your church's digital outreach!
 
Check out our website for more information on the Google Ad Grant: https://www.faithworksmarketing.com/google-ad-grants-for-churches

Thursday Feb 01, 2024

In this insightful episode of The Pro Church Marketing Podcast, host Jono Long unveils a powerful resource designed to transform your church's online presence: a Comprehensive Checklist for Optimizing your Google Business Profile. Jono expertly navigates the nuances of online marketing, emphasizing the crucial role of a well-crafted Google Business Profile in enhancing your church's visibility and reach. From leveraging the full potential of the 750-character description to the strategic use of reviews and social media integration, this episode is packed with actionable tips that promise to elevate your church's digital footprint. Whether you're a seasoned marketer or a church leader looking to make a mark online, this episode offers invaluable insights and practical advice to help your church shine in the digital age.
Download the free checklist at checklist.faithworksmarketing.com.

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