The Pro Church Marketing Podcast

Learn how to use online marketing strategies to grow your internet presence and reach more people. The Pro Church Marketing Podcast is a podcast that brings you the latest in Church marketing and Non-Profit growth strategies. Join me as I interview Church marketing experts and share actionable tips for growing your organization. The Pro Church Marketing Podcast is designed to equip Non-Profits and Church leaders to use their website, email, social media, and online marketing to reach more people. We’re committed to your success, and we’ll show you how to get more people involved in your ministry. If you’re not sure how to use Google Analytics, Facebook Ads, Youtube Ads, Linkedin Ads, or other marketing channels to reach your target audience, this is the podcast for you. Subscribe today and let us show you how to use online platforms and tools to reach your Church or Non-Profit’s target audience.

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Thursday Feb 01, 2024

In this insightful episode of The Pro Church Marketing Podcast, host Jono Long unveils a powerful resource designed to transform your church's online presence: a Comprehensive Checklist for Optimizing your Google Business Profile. Jono expertly navigates the nuances of online marketing, emphasizing the crucial role of a well-crafted Google Business Profile in enhancing your church's visibility and reach. From leveraging the full potential of the 750-character description to the strategic use of reviews and social media integration, this episode is packed with actionable tips that promise to elevate your church's digital footprint. Whether you're a seasoned marketer or a church leader looking to make a mark online, this episode offers invaluable insights and practical advice to help your church shine in the digital age.
Download the free checklist at

Monday Jan 15, 2024

In this enlightening episode of The Pro Church Marketing Podcast, we delve deep into the dynamic world of local SEO for churches in 2024. Discover the secrets to boosting your church's online presence and ensuring you're at the top of Google searches in your community. We unravel the intricacies of Google Business Profiles, keyword optimization, and the crucial role of mobile-friendly websites. We also explore the power of genuine engagement through Google reviews and how to infuse your digital strategy with your church’s mission. Tune in to learn actionable tips and strategies to make your church more visible and accessible online, connecting with more people in your community. Whether you're a seasoned marketer or just starting, this episode is a treasure trove of insights for any church looking to make a significant digital impact in 2024!

Wednesday Jan 10, 2024

In this episode of The Pro Church Marketing Podcast, we're thrilled to welcome Ben Stapley, Executive Pastor at The Life Christian Church. Join us as we explore the profound impact of photography in church ministry and its power to tell compelling stories of faith and community.
📸 In This Episode:
Visual Storytelling in Church Ministry: Ben shares his insights on how photography can be more than just a visual aid; it's a storytelling tool that captures the vibrancy and diversity of church life.
Engaging the Congregation: Discover how photography can involve different age groups and individuals in the church, providing a unique platform for engagement and participation.
Overcoming Photography Challenges: From managing resources to ensuring diversity in imagery, Ben offers practical advice on navigating the common challenges faced by churches in photography.
Photography as an Accessible Ministry Tool: Learn why photography can be a cost-effective and impactful way for churches to enhance their digital footprint and community connection.
🌍 For Church Leaders and Creatives: Whether you’re just beginning to integrate photography into your church’s marketing strategy or looking to deepen your existing efforts, this episode is packed with invaluable guidance and inspiration.
👂 Listen Now: Tune in to gain fresh perspectives on leveraging photography in your church's storytelling and marketing efforts. Let's dive into the world of visual narratives and their role in enriching our faith communities.
🙏 About The Pro Church Marketing Podcast: Hosted by Faithworks Marketing, this podcast is a treasure trove of expertise in church marketing, digital storytelling, and community engagement, all grounded in Christian values and practices.
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Wednesday Dec 20, 2023

Welcome to another insightful episode of The Pro Church Marketing Podcast! In this episode, we are thrilled to host Gary Buchanan, the Community Manager at Boxcast, a leading figure in the world of live streaming technology for churches.
Gary, who seamlessly merges his background as a pastor with his passion for technology, delves into the transformative power of live streaming for church engagement. From the humble beginnings of Boxcast to its pivotal role during the COVID-19 pandemic, Gary shares how Boxcast has become an indispensable tool for churches looking to expand their digital footprint.
In This Episode, You'll Discover:
The inspiring story behind the inception of Boxcast (starts at 02:45)
How live streaming has become a necessity for modern churches (starts at 09:30)
Tips and tricks for creating engaging and immersive live streams (starts at 15:20)
Addressing concerns about live streaming vs. in-person attendance (starts at 21:10)
The impact of high-quality streaming on church marketing and outreach (starts at 27:40)
Gary's Takeaway Message: Embracing live streaming is not just about technology; it's about opening new avenues for connection and community in your church. It's an invitation to explore and engage with your faith in a digital world.
Don't miss Gary's practical advice for churches aiming to enhance their live-streaming capabilities and his vision for the future of digital ministry!
🎧 Listen, learn, and let us know your thoughts in the comments or on our social media channels. If you find this episode valuable, please share it with other church leaders and digital ministry enthusiasts!
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Tuesday Dec 05, 2023

In this episode, we dive into the transformative world of Google Ad Grants and their impact on church growth and digital outreach. In this enlightening episode, we're joined by digital marketing expert and Faithworks Marketing's very own, Melissa Keane, to explore how churches can effectively leverage this powerful tool.
🔹 In This Episode:
Understanding Google Ad Grants: We start by breaking down what Google Ad Grants are and how they can be a game-changer for your church's online presence.
Eligibility and Application Tips: Melissa shares insider tips on navigating the application process, ensuring your church meets Google's criteria.
Creating Impactful Ad Campaigns: Learn how to craft compelling ad campaigns that resonate with your community, driving engagement and attendance.
Optimizing for Success: From choosing the right keywords to analyzing ad performance, we cover key strategies for maximizing your grant's impact.
🔹 Why Listen: Whether you're new to Google Ad Grants or looking to refine your church's existing digital strategy, this episode is packed with actionable insights and real-world examples. Gain a deeper understanding of how to use digital tools not just for visibility, but for meaningful community connection and growth.
🔔 Subscribe for more episodes on church marketing strategies, digital trends, and insights from industry experts. Together, let's transform your church's digital outreach!
Check out our website for more information on the Google Ad Grant:

Tuesday Nov 28, 2023

It's important for your Church to show up at the top of Google. We have a new recommendation on optimizing your Google Business Profile.

Interview with Mark MacDonald

Wednesday Nov 08, 2023

Wednesday Nov 08, 2023

Welcome to another insightful episode of The Pro Church Marketing Podcast! In this edition, your host, Jono Long, is joined by a special guest, Mark MacDonald, a distinguished expert in church branding. Together, they embark on an enlightening journey into the realm of church websites and the crucial realm of SEO optimization.
Tune in as Jono and Mark unravel the secrets to transforming your church website into not just a visual delight but also a search engine magnet. Discover the essential elements that both your congregation and the wider community are actively seeking on your website, and, more importantly, learn how to optimize these elements effectively.
Mark and Jono dive deep into the world of SEO, unveiling strategies that will elevate your church's online presence. Gain valuable insights into the influential role of an engaging staff page and understand the significance of crafting a compelling about page that resonates with your audience.
But that's not all – the duo goes on to reveal the magic of leveraging Frequently Asked Questions (FAQs) to enhance your website's search visibility. Uncover the potential of this often-underutilized tool and witness a significant boost in your website's discoverability.
Whether you're a pastor, church administrator, or anyone involved in managing your church's online presence, this episode is a goldmine of practical tips and strategies. If you're eager to make your church website stand out, captivate your audience, and reach more people online, then this is a must-listen episode. Join Jono and Mark as they equip you with the tools to elevate your church's digital footprint. Don't miss out!

Tuesday Oct 31, 2023

In this Pro Church Marketing Podcast episode, host Jono Long discusses the latest Google core algorithm update and its impact on your church's search engine rankings. With Google releasing numerous updates throughout the year, church leaders and nonprofit directors must stay informed. Jono explains the nature of core algorithm updates, their potential to cause fluctuations in website rankings, and the patience required to recover from them. He also emphasizes the importance of producing high-quality, human-centered content that aligns with Google's EAT (Expertise, Authoritativeness, Trustworthiness) guidelines. For churches looking to maintain their online visibility, Jono offers creative ideas, such as transcribing sermons into blog posts and creating hyper-localized content. If you're concerned about your SEO and have questions, feel free to reach out for assistance.

Christmas Outreach Strategy

Wednesday Oct 18, 2023

Wednesday Oct 18, 2023

In this episode of the Pro Church Marketing Podcast, host Jono Long shares a powerful Christmas outreach strategy for churches. He advises creating a dedicated Christmas landing page on your church's website with event details, videos, and sign-up options.
Jono explains how to use Google and Facebook ads to drive traffic to this page, targeting keywords and demographics to engage potential attendees. He stresses the importance of tracking conversions to measure success. This episode offers a simple, cost-effective way to boost your church's Christmas outreach. Don't miss this opportunity to connect with more people during the holiday season.

Monday Oct 02, 2023

In this episode of the Pro Church Marketing Podcast, we're diving into a topic that affects us all, whether you're in ministry or not: humility. Join us as we explore the challenges of staying humble, especially when you're on a church staff and find yourself in the spotlight more often than you'd expect. Our host shares personal experiences and biblical wisdom on the importance of cultivating humility in our lives. Whether you're currently dealing with ego struggles or want to be prepared for the future, this episode offers valuable insights and practical advice. Don't miss it!


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